Frequently Asked Questions

Dog FAQs

Pheromones

  • Pheromones are natural chemical signals animals of the same species use to communicate and interact with each other. Cats and dogs of all shapes and sizes produce a wide range of pheromones. Each type of pheromone sends a different signal that influences behaviors. bSerene dog specifically mimics the pheromones mother dogs produce to help her pups feel safe and secure.

  • Since pheromones are odorless, they can only reach the species they are sending the signal to, in this case cats and people are not affected. 

Calming Dog Collar

  • bSerene Dog Calming collars have long-lasting diffusing technology and are proven to last up to 30 days.

  • The collar is made in the Netherlands.

  • Puppy/Small: Collar size is 17.7 inches and can be adjusted to fit as needed. Medium/Large:Collar size is 25.6 inches, can be adjusted to fit as needed.

  • Yes collars may be adjusted as needed and may be cut to shorten if desired.

  • As with most diffusers, pet owners can expect to see results in as early as the first day but may take several days to show full effect.

  • The collar is water resistant but needs to be taken off when grooming. If the Calming Collar gets wet, it should be taken off and wiped dry in order to maintain continual release of the pheromone. It can be replaced on the dog with no lost of efficiency.

  • The composition of the collar is:

    Canine appeasing pheromone analogue –2.5%

    Excipients – q.s. 9100G

  • No, this collar is not meant to have anything attached to it.

  • Yes, as long as the collar fits the dog with the proper spacing, the length of the dog’s hair will not have an impact on the collar. For best results, ensure the calming collar is touching the dog and not overlapping another collar.

  • There will be some evaporation of the pheromone if it is taken out of the package and warmed, so the duration of activity may be shortened.

Diffuser & Refill

  • Yes, it is safe for puppies and dogs of all ages. Use at the first signs of stress and behavioral changes related to stressful situations.

  • The diffuser will last up to 30 days.

  • Promotes Calming & Helps Reduce Common Signs of Stress

  • The bSerene™️ Dog Diffuser Starter Kit & Refill, utilizing the Dog Appeasing Pheromone, is ideal addition for veterinary clinics seeking to manage stress in their canine patients. Designed to cover areas up to 750 sq ft, this veterinarian-developed diffuser provides a comforting presence for up to 30 days, effectively mitigating symptoms of stress such as excessive barking and restlessness. Its continuous, drug-free support makes it suitable for clinics looking to create a calming atmosphere for dogs, especially during recovery or stressful procedures.

  • Utilize diffusers in rooms where pets will wait for longer periods of time.

    • Exam Rooms

    •Waiting Rooms

    • Kennel Areas

  • Dog Appeasing Pheromone analogue: 2%, Isoparaffinic hydrocarbon q.s.: 100g

  • Dog Appeasing Pheromone analogue 2%: Mimics the pheromone secreted by mother dogs during the first weeks of nursing puppies. It gives a continuous and reassuring message to let dogs know that this is a safe and calm area for them to be in.

  • One diffuser covers 750 sq ft of space. We recommend having a diffuser in each room the dog spends time in for maximum effectiveness.

  • The pheromones are diffused when the plug-in unit heats up. As with any heating element, a slight smell may be present and is totally normal. If you find your diffuser has a stronger smell, please call us and we will be happy to troubleshoot with you!

  • Vapor is normal to see as the pheromone is diffused. However, if you see smoke – please make sure you have the unit plugged in up-right with the vial on the bottom according to the user manual. Feel free to call us and we will walk you through proper installation!

  • The process of diffusion requires heat. It is okay if the diffuser head feels warm to the touch.

  • Utilize diffusers in rooms where pets will wait for longer periods of time.

    • Exam Rooms

    • Waiting Rooms

    • Kennel Areas

    The vial should always be directly below the plug-in unit for proper diffusion and to prevent leakage. To ensure the vial is always below the plug-in unit, there is a swivel function on the prongs for outlets with horizontal orientations.

  • Avoid using outlets that are under windows, near air vents or close to doors as drafts will impair proper diffusion of the pheromones. There should be a minimum clear distance of 5 feet above the diffuser. DO NOT plug the diffuser into a power strip or surge protector.

  • The bSerene Dog Calming Diffuser has a 720 days in original, well-closed packaging shelf life.

  • Unscrew and remove the refill cap. Screw the refill into the diffuser without forcing it. Plug device into the correct wall with the diffuser on top and the refill on the bottom. Do not plug in upside down. After use, unplug the diffuser without removing the refill. Replace refill every 30 days and replace diffuser plug in every 6 months.

Spray

  • Dog Appeasing Pheromone analogue: Mimics the pheromone secreted by mother dogs during the first weeks of nursing puppies. It gives a continuous and reassuring message to let dogs know that this is a safe and calm area for them to be in.

  • bSerene Calming Spray's Active Ingredients:

    • Dog appeasing pheromone analogue 2%

    • Isopropanol q.s..........................................60 mL

  • Approximately 400 sprays

  • Approximately 8 sprays per application

  • bSerene™ Calming Spray, infused with Dog Appeasing Pheromone, offers a quick and movable way to soothe dogs in a clinical setting for up to six hours. Suitable for application on carriers, scrubs, and towels, it assists in managing behaviors like excessive barking and restlessness, promoting a more peaceful environment in your veterinary clinic.

  • Spray fabrics that come in close contact to pets during the exam.

    • Scrubs

    • Travel Carriers

    • Towels in Kennels

  • The bSerene Calming Spray is suitable for dogs of all ages and breeds.

  • The bSerene Calming Spray will not affect other animals in your practice.

  • The bSerene Calming Spray will not sedate your dog.

  • The bSerene Calming Spray has a 24 month shelf life.

  • The process of diffusion requires heat. It is okay if the diffuser head feels warm to the touch.

  • Utilize diffusers in rooms where pets will wait for longer periods of time.

    • Exam Rooms

    • Waiting Rooms

    • Kennel Areas

    The vial should always be directly below the plug-in unit for proper diffusion and to prevent leakage. To ensure the vial is always below the plug-in unit, there is a swivel function on the prongs for outlets with horizontal orientations.

  • Avoid using outlets that are under windows, near air vents or close to doors as drafts will impair proper diffusion of the pheromones. There should be a minimum clear distance of 5 feet above the diffuser. DO NOT plug the diffuser into a power strip or surge protector.

  • The bSerene Dog Calming Diffuser has a 720 days in original, well-closed packaging shelf life.

  • No! Do not spray the bSerene Calming Spray directly onto the dog. You want to spray an object 15 minutes before introducing dog to the area or to the object you sprayed.

Valerian Calming Spot On

  • Valerian officinalis is a flowering herb used for relieving stress and anxiety symptoms. Modern studies in animals demonstrated a significant effect of Valeriana officinalis on decreasing anxiety under stressful conditions. (All natural, limited ingredients)

  • Valerian root, known for its gentle sedative properties, may be beneficial for dogs experiencing anxiety during storms or separation. This herbal remedy, traditionally used in humans to ease insomnia and stress, could provide a sense of calm for distressed canines.

  • Helps promote more balanced behavior, naturally.

  • The bSerene Valerian Spot On is for all breeds that are 12-weeks-old and older.

  • One application lasts up to one week. Takes up to an hour to work.

  • For best results, apply one applicator between the ears once a week. The Valerian extract will be activated within 1 hour after the drops have been applied. If the dog gets very wet, re-apply the drops or the effect may be diminished.

    If you use a spot on flea product, this is usually applied between the animal's shoulder blades. Be careful to apply bSerene Calming Spot On for cats or dogs in a different place, ideally between the ears. (pictures inside with directions)

  • This topical solution is particularly effective in reducing apprehension and promoting calmness in dogs when traveling, boarding, visiting the vet, experiencing household changes, and during noisy events like fireworks and storms. We recommend having clients apply 1 hour before arriving to the clinic.

  • It smells like valerian. Valerian odor is very attractive for dogs and it is effective in small concentration due to their superior sense of smell.

  • Each box contains 3 pipettes that are 0.4mL each.

  • The shelf life for bSerene Valerian Spot On is 720 days in original, well-closed packaging.

  • The Valerian Calming Spot On for Dogs application absorbs into the dog’s skin within one hour.

Cat FAQs

Pheromones

  • Pheromones are natural chemical signals animals of the same species use to communicate and interact with each other. Cats and dogs of all shapes and sizes produce a wide range of pheromones. Each type of pheromone sends a different signal that influences behaviors. bSerene specifically mimics the feline facial pheromone with helps cat mark their territory as safe.

  • Cats use facial pheromones to mark their territory as a safe place they can trust. They do this by rubbing their face against walls, furniture and even your legs! When this pheromone is present, these comforting messages help cats feel safe and secure in their environment. The pheromone in bSerene mimics the natural feline facial pheromone to reassure your cat by using messages they naturally understand to mark their space as safe so he or she can feel calm and relaxed even in times of chaos.

  • bSerene pheromone products are species-specific and are designed to mimic the calming signals of cats. They are not detectable by dogs or humans and will not affect them

Advanced Calming Diffuser & Refill

  • bSerene Advanced Calming Diffuser and Refill is a premium blend of two powerful pheromones to support an even wider range of stressful situations and additional problematic behaviors. The combination of the F3 facial pheromone and the Maternal Appeasing Pheromone (MAP) goes one step further to help create a calmer demeanor in your cat by promoting bonding and harmonious living. F3 Facial Pheromone is used by cats to mark places, objects, and persons as familiar by rubbing their face on surfaces. bSerene mimics this pheromone to help with stress to changes and common problems such as inappropriate scratching, fear and fighting, continuous meowing, urine marking, and general feelings of anxiety. The Maternal Appeasing Pheromone (MAP) mimics feline appeasing pheromones that are released by mother cats with their kittens to promote bonding and socialization while helping with hiding and fighting.

  • Active Ingredients:

    •F3 feline facial pheromone analogue - 2%

    •Maternal Appeasing Pheromone analogue - 2%

    •Isoparaffinic Hydrocarbon q.s. - 100g

  • Utilize diffusers in rooms where pets will wait for longer periods of time.

    • Exam Rooms

    • Waiting Rooms

    • Kennel Areas

  • Mimics the pheromone cats secrete through their chin and cheeks. The main function is environmental recognition and associated effect is the reduction of unwanted behaviors associated with stress, and helps the cat quickly familiarize and feel safe within its environment.

  • Mimics the pheromone secreted by mother cats during the first weeks of nursing kittens. The main function is appeasement, and the associated effect is the reduction of unwanted behaviors associated with stress, and helps the cat socialize and live harmoniously with other cats.

  • We recommend replacing the refill vial every 30 days or when the liquid runs out. The plug-in unit should be replaced after 6 months of use or after you have used three refill vials.

  • Utilize diffusers in rooms where pets will wait for longer periods of time.

    • Exam Rooms

    •Waiting Rooms

    • Kennel Areas

  • Utilize diffusers in rooms where pets will wait for longer periods of time.

    • Exam Rooms

    • Waiting Rooms

    • Kennel Areas

    The vial should always be directly below the plug-in unit for proper diffusion and to prevent leakage. To ensure the vial is always below the plug-in unit, there is a swivel function on the prongs for outlets with horizontal orientations.

  • Avoid using outlets that are under windows, near air vents or close to doors as drafts will impair proper diffusion of the pheromones. DO NOT plug the diffuser into a power strip or surge protector.

  • One diffuser covers 750 sq ft of space. We recommend having a diffuser in each room where cats are treated in your clinic.

  • To keep the good vibes flowing, you should keep your diffuser plugged in at all times. If you notice your diffuser collecting dust, please unplug and follow the cleaning instructions in the user manual found in every box.

  • The pheromones are diffused when the plug-in unit heats up. As with any heating element, a slight smell may be present and is totally normal. If you find your diffuser has a stronger smell, please call us and we will be happy to troubleshoot with you!

  • Vapor is normal to see as the pheromone is diffused. However, if you see smoke – please make sure you have the unit plugged in up-right with the vial on the bottom according to the user manual. Feel free to call us and we will walk you through proper installation!

  • You will start to see the liquid in the vial slowly reducing over the 30 days. If you do not see a reduction in liquid over time, test your outlet and make sure it is operating.

  • The process of diffusion requires heat. It is okay if the diffuser head feels warm to the touch.

  • There is considerable confusion around this topic, as “multi-cat” can be used to express (a) simply having more than one cat in the home, as well as, (b) resolving fighting/hiding issues when there are aggression issues with multi-cats in the home. Fortunately, bSerene works in both of these instances. bSerene includes the facial pheromone that helps resolve tension when cats are fighting, or when one cat is the aggressor and the other(s) are hiding.

  • Plug the diffuser into an outlet in the UPRIGHT position. The vial must always be below the plug. The diffuser must be plugged in a 110 V wall outlet continuously for the recommended duration of use. Do not plug the diffuser into a power strip, surge protector, or use with an adapter.

  • There is a swivel function on the prongs for outlets with horizontal orientations, to ensure the vial is always below the plug-in unit. The white part that says, "Do not immerse in water" will turn goes clockwise 180 degrees to fit into outlets with horizontal orientations.

  • Pheromones are natural chemical signals (not scents) animals of the same species use to communicate and interact with each other. bSerene specifically mimics feline facial pheromones, which helps cats mark their territory as safe and bond with other cats. Since pheromones are species specific, you don’t have to be worried about dogs, other animals, or humans being affected by the bSerene calming cat pheromones. Regarding the operation of the plug-in diffuser: The pheromones are diffused when the plug-in unit heats up. As with any heating element, a slight smell may be present and is totally normal.

  • Yes, our product is safe to use because cats naturally use pheromones to communicate and mark places as safe to promote calming and bSerene pheromone diffusers mimic those calming pheromones by either plugging the diffuser into the wall and letting the diffuser run or by spraying the Calming Spray.

  • The bSerene Advanced Cat Calming Diffuser has a 720 days in original, well-closed packaging shelf life.

  • The diffuser will last up to 30 days.

Calming Spray: (NEW-COMING FEB)

  • F3 fraction of facial pheromone analogues 10% - calming pheromone

  • Shake well before use. Use the number of sprays outlined in the usage instructions. Apply the spray to surfaces such as animal bedding, carriers, scrubs, or towels to help create a calming environment. It is crucial to allow a 15-minute period for the spray to settle before introducing animals to the treated space. DO NOT spray directly on cat.

  • The effects of bSerene Calming Spray work immediately! Although you need to always wait 15 minutes before introducing your cat to items or areas in which you have applied the spray.

  • In testing, bSerene Calming Spray was applied to a variety of surfaces with no evidence of staining. However, we do recommend spraying on a small, hidden test area before use.

  • You can respray every 5- 6 hours as needed.

  • Each 60 mL bottle contains a minimum of 400 sprays.

  • No! Do not spray the bSerene Calming Spray directly onto your cat patients. You want to spray an object 15 minutes before introducing cat to the area or to the object you sprayed.

Valerian Calming Spot On

  • Valerian officinalis is a flowering herb used for relieving stress and anxiety symptoms. Modern studies in animals demonstrated a significant effect of Valeriana officinalis on decreasing anxiety under stressful conditions. (All natural, limited ingredients)

  • Valerian root, known for its gentle sedative properties, may be beneficial for dogs experiencing anxiety during storms or separation. This herbal remedy, traditionally used in humans to ease insomnia and stress, could provide a sense of calm for distressed canines.

  • Helps promote more balanced behavior, naturally.

  • One application lasts up to one week. Takes up to an hour to work.

  • For best results, apply one applicator between the ears once a week. The Valerian extract will be activated within 1 hour after the drops have been applied. If the dog gets very wet, re-apply the drops or the effect may be diminished.

    If you use a spot on flea product, this is usually applied between the animal's shoulder blades. Be careful to apply bSerene Calming Spot On for cats or dogs in a different place, ideally between the ears. (pictures inside with directions)

  • This topical solution is particularly effective in reducing apprehension and promoting calmness in dogs when traveling, boarding, visiting the vet, experiencing household changes, and during noisy events like fireworks and storms. We recommend having clients apply 1 hour before arriving to the clinic.

  • It smells like valerian. Valerian odor is very attractive for dogs and it is effective in small concentration due to their superior sense of smell.

  • Each box contains 3 pipettes that are 0.4mL each.

  • The shelf life for bSerene Valerian Spot On is 720 days in original, well-closed packaging.

  • The Valerian Calming Spot On for Cats application absorbs into the cat’s skin within one hour.